Our Values

1. Promoting Moroccan craftsmanship and culture is our raison d’être, a mission we’ve upheld for 4 generations.

2. We wholeheartedly embrace the 100% handmade approach! Each ILLI’s piece bears the unique mark of the hands that lovingly shaped it, with utmost care for even the gentlest curves.

3. The quality of our products, from the choice of materials to the packaging and manufacturing, is a commitment on which we make no compromises.

4. Ethical trade is a culture we hold at the core of our concerns.

ILLI Vision

ILLI Basin Co. epitomizes enduring craftsmanship, perpetually reinventing itself to perpetuate the transmission of expertise across generations. Mindful of the evolving landscape ahead, we wholeheartedly embrace digital innovation and contemporary design. Our steadfast commitment is to cultivate fertile ground for the next generation, one that embraces modern management principles while remaining firmly grounded in our storied heritage and the legacies of those who came before us.

The essence of ILLI

Rooted in a heritage stretching back over a century, ILLI Basin Co. stands as a testament to enduring values and unparalleled craftsmanship. Across generations, our esteemed house has woven a rich tapestry of ancestral skills, infusing each creation with a passion and dedication that brings it to life. Yet, ILLI Basin Co. is not confined by its illustrious past; rather, it boldly embraces innovation and creativity, constantly exploring new frontiers of artistic expression. Central to our ethos is a sense of community — a place where every member of our team plays a pivotal role in the enchantment of basin crafting, and where our clients are more than mere customers; they are cherished collaborators, sharing in the joy of owning a truly unique and cherished piece.